Advantage+ Is A Direct Lender
Advantage+ is a direct lender. Most specialty lenders sell their loans to banks and investors. We don’t. Our capital and strong banking relationships allow us to keep our loans in-house.
Investment Capital
Advantage+ is a closely held corporation. Its investors include managers, board members, and a few other long-time investors. We augment this growing capital base with loans from several banks.
Bank Support
Our banks offer full banking services to large and small business. And they know small business is key to the free market economy. Their loans to Advantage+ help small business owners through Advantage+ business loan programs.

Strong Business Banks
Our banks understand business and they’re eager to help your businesses grow. We know lots of banks and bankers—these are the best:

US Bank
Market: Nationwide
Website: www.usbank.com
For more information: Alan Holman, Vice President: 414-765-5692
alan.holman@usbank.com

Associated Bank
Market: Wisconsin, Illinois, Minnesota
Website: www.associatedbank.com
For more information: Michael Cornell, Senior Vice President 414-283-2294
Michael.Cornell@AssociatedBank.com

Johnson Financial Group
Market: Wisconsin
Website: www.johnsonfinancialgroup.com
For more information: Viktor Gottlieb, Senior Vice President
vgottlieb@johnsonfinancialgroup.com

Marine Bank
Market: Wisconsin, Illinois, and Indiana
Website: www.marinebank.com
For more information: Bill Kadrich, Senior Vice President 262-695-4365
bill.kadrich@marinebank.com

North Shore Bank
Market: Wisconsin
Website: www.northshorebank.com
For more information: Margaret Capper, Vice President
mcapper@northshorebank.com

First Federal Bank
Market: Wisconsin
Website: www.firstfederalwisconsin.com
For more information: Kathy Branton, VP Commercial Loan Officer 262-542-4448
kbranton@firstfederalwisconsin.com

Westbury Bank
Market: Wisconsin
Website: www.westburybankwi.com
For more information: Chris Gelting, Vice President 262-306-3907
chris.gelting@westburybankwi.com
“I like how everything was handled and dealt with. Everyone I spoke to was very friendly and professional. One think I would change is the $2,000 that is held, but I understand why.”
“Very easy to work with and they get things done quickly.”
“Your staff was extremely helpful and professional.”
“Highly recommended!”
“Process with Advantage was great because of the quick service; every time we spoke with someone, there was great customer service.”
“Both representatives—Hannah Foley and Brenda Mosehart— were very professional!”
“I have already recommended a person. I couldn’t stop telling him how good my experience was.”
“Super impressed!”
“Very happy customer!”
“Very professional and friendly; handled our loan top-notch without problems.”
“Everyone was super nice and helpful. I also appreciated all the follow-up calls to be sure I was happy with my transaction.”
“Very professional and helpful employees.”
“Awesome!”
“Very smooth process.”
“Everyone was helpful, from start to finish. Made for a very easy process! Thanks again.”
“Quick approval and very friendly staff.”
“Thank you—friendly service and excellent product.”
“Thanks for financing our 2015 Freightliner truck. We’ll tell our friends!”
“Very satisfied with everything. Simple and easy, the way it should be. Thank you.”
“Prompt service and courteous staff.”
“your team handled the whole transaction with efficiency and professionalism. Great Job!”
“Absolutely everyone I talked to was extremely helpful, nice, and polite.”
“Everything went fantastically. I would recommend you to anyone who needs help with acquiring equipment. Thanks.”
“Good communication throughout the process.”
“Handled in a very timely manner”
“You folks are terrific! Thank you.”
“Thank you so much!”
“Definitely would look at using Advantage+ for another project.”
“I was very happy with the expedient process.”
“Great, quick, service!”
“Entire process was very streamlined and communication was great!”
“Very easy to work with.”
“Very hopeful to continue a business relationship with Advantage+. Very easy to work with. Thanks.”
“Reps were thorough and responded promptly when necessary.”
“Jim Oberholtzer and Hannah Foley were fantastic. Hannah was of great help walking me through the paperwork. The Advantage team was great.”
“Everyone I communicated with was friendly, helpful, professional, AND enthusiastic. Can’t ask for more than that!”
“We were very pleased with the service and commitment to call us during and even after business hours to see if our purchase went well.”
“I received phone calls from very nice people, making sure I was happy. That shows they care.”
“Everyone I dealt with was extremely nice and helpful. You be on my call list for future financing.”
“Very good service throughout. Good staff and good process. Quite pleased. Thank you!”
“We were very happy with the service we received from your company. We recommended your company to a friend and he also got financed. Thank you!”
“Your team was great!”
“Thanks for all the help with my financing.”
“Excellent response and guided help.”
“I am very happy with your service. When I had problems with the application, you helped me work through it. That says a lot. Your staff is very good at what they do!”
“Very pleasant experience.”
“Advantage was very easy to do business with; everyone was friendly and professional.”
“All was handled quickly and with no issues.”
“Everything went very smoothly and I was always able to get my phone calls quickly returned.”