Advantage+ Financing is a nationwide direct business lender based in Brookfield, Wisconsin. We started in 1992 as Advantage Leasing Corporation, but in 2014 adapted the trade name Advantage+ Financing to reflect the shift from equipment leasing to equipment lending. Our specialty is financing $5,000 to $200,000 loans for business equipment and related costs. Check our calculator for options. We also lend up to $50,000 for working capital. In short, working capital is the money available to meet your current, short-term obligations.
Our mission is to be the best at financing small businesses. We manage every aspect of our days by following our CORE 4:
- Character
- Opportunity to serve small businesses
- Relationship focus
- Exceptional service
Our strong capital base allows us to keep loans on our books — this helps us maintain long-term relationships with equipment buyers and equipment sellers.
What is a Direct Lender?
While most non-bank business lenders are brokers or lenders that sell their contracts, we are a direct lender. This means that our customers and vendors deal with our decision-makers, not middlemen. And this allows common sense underwriting, better terms, and more flexibility (such as allowing borrowers to prepay without penalty, and restructure and add to existing loans as conditions change).
We Are Small Business
We understand small businesses because Advantage+ Financing is a small business. Our managers own the company and enjoy helping small businesses. And we’ve been at it since 1992, lending over one-half billion dollars to over 20,000 borrowers. We take time to fit loan underwriting and structure to individual customers. We like what we do. And our customers like the way we do it.
“Highly recommended!”
“I received phone calls from very nice people, making sure I was happy. That shows they care.”
“Very easy to work with and they get things done quickly.”
“Very professional and friendly; handled our loan top-notch without problems.”
“Process with Advantage was great because of the quick service; every time we spoke with someone, there was great customer service.”
“Very easy to work with.”
“Definitely would look at using Advantage+ for another project.”
“Everyone was super nice and helpful. I also appreciated all the follow-up calls to be sure I was happy with my transaction.”
“We were very happy with the service we received from your company. We recommended your company to a friend and he also got financed. Thank you!”
“Very good service throughout. Good staff and good process. Quite pleased. Thank you!”
“All was handled quickly and with no issues.”
“Super impressed!”
“Everyone was helpful, from start to finish. Made for a very easy process! Thanks again.”
“Jim Oberholtzer and Hannah Foley were fantastic. Hannah was of great help walking me through the paperwork. The Advantage team was great.”
“I am very happy with your service. When I had problems with the application, you helped me work through it. That says a lot. Your staff is very good at what they do!”
“Entire process was very streamlined and communication was great!”
“Awesome!”
“your team handled the whole transaction with efficiency and professionalism. Great Job!”
“Great, quick, service!”
“Everyone I communicated with was friendly, helpful, professional, AND enthusiastic. Can’t ask for more than that!”
“Everything went very smoothly and I was always able to get my phone calls quickly returned.”
“I was very happy with the expedient process.”
“Very pleasant experience.”
“Both representatives—Hannah Foley and Brenda Mosehart— were very professional!”
“Good communication throughout the process.”
“Very smooth process.”
“Handled in a very timely manner”
“Prompt service and courteous staff.”
“Very satisfied with everything. Simple and easy, the way it should be. Thank you.”
“Reps were thorough and responded promptly when necessary.”
“Thanks for financing our 2015 Freightliner truck. We’ll tell our friends!”
“Thanks for all the help with my financing.”
“I like how everything was handled and dealt with. Everyone I spoke to was very friendly and professional.”
“Everything went fantastically. I would recommend you to anyone who needs help with acquiring equipment. Thanks.”
“We were very pleased with the service and commitment to call us during and even after business hours to see if our purchase went well.”
“Very happy customer!”
“You folks are terrific! Thank you.”
“Very professional and helpful employees.”
“Thank you—friendly service and excellent product.”
“I have already recommended a person. I couldn’t stop telling him how good my experience was.”
“Quick approval and very friendly staff.”
“Advantage was very easy to do business with; everyone was friendly and professional.”
“Thank you so much!”
“Your staff was extremely helpful and professional.”
“Very hopeful to continue a business relationship with Advantage+. Very easy to work with. Thanks.”
“Everyone I dealt with was extremely nice and helpful. You be on my call list for future financing.”
“Absolutely everyone I talked to was extremely helpful, nice, and polite.”
“Your team was great!”
“Excellent response and guided help.”