Advantage+ Financing is a nationwide direct business lender based in Brookfield, Wisconsin. We started in 1992 as Advantage Leasing Corporation, but in 2014 adapted the trade name Advantage+ Financing to reflect the shift from equipment leasing to equipment lending. Our specialty is financing $5,000 to $200,000 loans for business equipment and related costs. Check our calculator for options. We also lend up to $50,000 for working capital. In short, working capital is the money available to meet your current, short-term obligations.

Our mission is to be the best at small business lending and relationship building. We manage every aspect of our days by following our CORE 4:

  • Character
  • Opportunity to serve small businesses
  • Relationship focus
  • Exceptional service

Our strong capital base allows us to keep loans on our books — this helps us maintain long-term relationships with equipment buyers and equipment sellers.

What is a Direct Lender?

While most non-bank business lenders are brokers or lenders that sell their contracts, we are a direct lender. This means that our customers and vendors deal with our decision-makers, not middlemen. And this allows common sense underwriting, better terms, and more flexibility (such as allowing borrowers to prepay without penalty, and restructure and add to existing loans as conditions change).

We Are Small Business

We understand small businesses because Advantage+ Financing is a small business. Our managers own the company and enjoy helping small businesses. And we’ve been at it since 1992, lending over one-half billion dollars to over 20,000 borrowers. We take time to fit loan underwriting and structure to individual customers. We like what we do. And our customers like the way we do it.

“Very easy to work with and they get things done quickly.”
Eugene Smith, Owner, Culver’s of Idaho, Twin Falls, ID
“Jim Oberholtzer and Hannah Foley were fantastic. Hannah was of great help walking me through the paperwork. The Advantage team was great.”
Dennis Childs, Owner, Childs Design, Murrieta, CA 95652
“All was handled quickly and with no issues.”
Adrienne Walz, Administrator, Off Broadway Apartments, Inc., Broken Bow, NE 68822
“Very professional and friendly; handled our loan top-notch without problems.”
Greg Bellinger, Bellinger Trucking, Centerville, IA 53544
“Thanks for all the help with my financing.”
Ronald Hart, Owner, Hartland Farms Grassing, LLC, Guyton, GA 31312

“I like how everything was handled and dealt with. Everyone I spoke to was very friendly and professional.”

Ansel Blake, Owner, King Arthur Transportation, LLC, McDonough, GA 30252
“Very satisfied with everything. Simple and easy, the way it should be. Thank you.”
Charles Styles, T&S Trucking, Newport, TN 37821
“Everyone I communicated with was friendly, helpful, professional, AND enthusiastic. Can’t ask for more than that!”
Norman Glass, Namon Enterprises, LLC, Grand Prairie, TX 75051
“Very good service throughout. Good staff and good process. Quite pleased. Thank you!”
Conrad Elledge, Lake Stevens, WA 98258
“Thanks for financing our 2015 Freightliner truck. We’ll tell our friends!”
Hannah and Joe Pewitt, Joe’s Recycling, Elkton, KY 42220
“Definitely would look at using Advantage+ for another project.”
Tim Vesterfelt, St. Elizabeth Manor, Inc., Footville, WI 53537
“I received phone calls from very nice people, making sure I was happy. That shows they care.”
Gerald Holland, Sunrise Logistics, LLC, Dike, TX 75437
“I have already recommended a person. I couldn’t stop telling him how good my experience was.”
Ramsey Haynes, RamRod Trucking, LLC, Mount Olive, MS 39119
“We were very pleased with the service and commitment to call us during and even after business hours to see if our purchase went well.”
Alan Clanton, Owner/Operator, Canon City, CO 81212
“Your team was great!”
Joe Work, Seasonal Yard Work, Inc., North Ridgeville, OH 44039
“I was very happy with the expedient process.”
Brian S. Reese, Reese Distributing, Salem, MO 65560
“Process with Advantage was great because of the quick service; every time we spoke with someone, there was great customer service.”
Alexis Antunez, Owner, Texas MIV Company, Inc., Spring, TX 77379
“your team handled the whole transaction with efficiency and professionalism. Great Job!”
Tony Ngugi, president, Kenam Services, Inc., Aurora, CO 80015
“You folks are terrific! Thank you.”
Kurt Schmos, Owner, 3TBONE Inc., Sacramento, CA 85816
“Thank you—friendly service and excellent product.”
Dr. Jeanette Feflies, Feflies Family Chiropractic, Palos Heights, IL 60463
“Everyone I dealt with was extremely nice and helpful. You be on my call list for future financing.”
Patsy Sabido, Owner, Sandia Construction, LLC, Ridgefield, CT 06877
“Highly recommended!”
Paul Carterq, CF Transport, Bloomfield, In 47424
“Very smooth process.”
William Austin, President, Foxtango Productions, LLC, Portland, OR 97220
“Awesome!”
Anthony Johnson, Prayer Temple Missionary Baptist Church, Redford, MI 48239
“Very happy customer!”
Geoffrey Woods, President, GF Woods Mosaic, Inc., Orlando, FL 32803
“Very pleasant experience.”
John Wilkerson, Owner, AZZ Consulting Services, LLC, Moultrie, GA 31768
“Everyone was helpful, from start to finish. Made for a very easy process! Thanks again.”
Mike and Sheila Haggan, Haggan Transport, Hermon, ME 04401
“Good communication throughout the process.”
Jon Wittenberg, owner, Quickwitt Marketing, Inc., Sandy Springs, GA 30328
“Thank you so much!”
Adam Cohen, Adam Cohen Transportation, Apopka, FL 32712
“Quick approval and very friendly staff.”
Grant McDonald, McDonald Trucking, LLC, Knightstown, IN 46148
“Advantage was very easy to do business with; everyone was friendly and professional.”
David Clark, President, Sandy Hilltop Ventures, Inc., Savannah, GA 31401
“Super impressed!”
Barbara Knudson, Owner, Alliance Consulting, LLC, Williston, ND 58801
“Prompt service and courteous staff.”
Connell Burnette, Finance Manager, Morgantown Baptist Church, Burlington, NC 27217
“Entire process was very streamlined and communication was great!”
Frank J. Schauer, Frank J. Schauer Trucking, Moore Haven, FL 33481
“Excellent response and guided help.”
Mark Powers, Copperhead Trans, LLC, Hales Corners, WI 53130
“Everyone was super nice and helpful. I also appreciated all the follow-up calls to be sure I was happy with my transaction.”
Betty Lorene Grogan, D&L Trucking, Gainsville, GA 30507
“Very hopeful to continue a business relationship with Advantage+. Very easy to work with. Thanks.”
Frederick J. Taylor, Taylor Trucking, Seaford, DE 19973
“Reps were thorough and responded promptly when necessary.”
Charles Grady, Camp Bow Wow, Coppell, TX 75019
“Both representatives—Hannah Foley and Brenda Mosehart— were very professional!”
Nikolaos Dounoulis, owner, Dectrinity, LLC, Atlantic City, NJ 08401
“Very easy to work with.”
Mark Jones, Owner, C.D. Furniture, LLC, Broken Arrow, OK 74013
“Absolutely everyone I talked to was extremely helpful, nice, and polite.”
Matt LeFever, Owner, The Window Fair, Chalfant, CA 93514
“Very professional and helpful employees.”
Carlos Castaneda, CRC Trucking, El Paso, TX 79925
“I am very happy with your service. When I had problems with the application, you helped me work through it. That says a lot. Your staff is very good at what they do!”
Greg Jack, Greger Transport, LLC, Ocala, FL 34473
“We were very happy with the service we received from your company. We recommended your company to a friend and he also got financed. Thank you!”
Kenneth Shaffer, Kenneth John Shaffer Trucking, Albright, WV 26519
“Everything went fantastically. I would recommend you to anyone who needs help with acquiring equipment. Thanks.”
Chet Huntley, Owner, Huntley Brothers Company, Inc., Mint Hill, NC 28227
“Great, quick, service!”
Richie Moore, President, Minuteman Press Macon, Macon GA 31204
“Your staff was extremely helpful and professional.”
Frank Dutter, Jr, Owner, ETB Leasing, LLC, Dallas, TX 18612
“Handled in a very timely manner”
William Adams, Owner, R&J Grading, Robbinsville, NC 28771
“Everything went very smoothly and I was always able to get my phone calls quickly returned.”
Darlene M. Gray, Owner, Sforza Trucking, LLC, Hampton, NH 03842