Advantage+ is a direct business lender headquartered in Brookfield, Wisconsin. Originally established in 1992 as Advantage Leasing Corporation, we rebranded to Advantage+ in 2014, aligning with our transition from equipment leasing to equipment lending. Our focus is on providing loans ranging from $5,000 to $200,000 for business equipment and associated expenses. Explore our calculator for financing options. Additionally, we offer working capital loans up to $50,000, which can be crucial for meeting your current short-term obligations.

Our mission is to be the best at small business lending and relationship building.
We manage every aspect of our days by following our CORE 4:


Opportunity to serve small businesses

Relationship focus

Exceptional service

Thanks to our solid capital foundation, we have the capability to retain loans on our books. This strategic approach not only allows us to maintain control over the lending process but also plays a key role in nurturing long-term relationships with both equipment buyers and sellers.

By keeping loans in-house, we ensure a more personalized and flexible approach to financing. This not only benefits our clients by providing tailored solutions but also contributes to the stability and reliability of our lending services. Furthermore, this fosters trust and loyalty among equipment buyers and sellers, as they appreciate the consistency and commitment we bring to the table.

In essence, our emphasis on maintaining loans within our portfolio is a deliberate choice aimed at creating a long-term relationship with our clients and partners in the equipment industry. It reflects our commitment to providing sustainable and reliable financial solutions while building enduring connections within the business community.

What is a Direct Lender?

While most non-bank business lenders are brokers or lenders that sell their contracts, we are a direct lender. This means that our customers and vendors deal with our decision-makers, not middlemen. And this allows common sense underwriting, better terms, and more flexibility (such as allowing borrowers to prepay without penalty, and restructure and add to existing loans as conditions change).

We Are Small Business

We understand small businesses because Advantage+ Financing is a small business. Our managers own the company and enjoy helping small businesses. And we’ve been at it since 1992, lending over one-half billion dollars to over 20,000 borrowers. We take time to fit loan underwriting and structure to individual customers. We like what we do. And our customers like the way we do it.

Apply Now

Apply online, and we’ll call you to get acquainted.

Our approval process takes place the same day!

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