Advantage+ is a nationwide direct business lender based in Brookfield, Wisconsin. We started in 1992 as Advantage Leasing Corporation, but in 2014 adapted the trade name Advantage+ to reflect that we do more equipment lending than equipment leasing. Our specialty is financing $2,000 to $200,000 for equipment and related costs. Check our calculator for options. We also lend up to $50,000 for working capital.
Our mission is to be the best at financing small business. Our strong capital base allows us to keep loans and leases on our books — this helps us maintain long-term relationships with equipment buyers and equipment sellers.
What’s a Direct Lender?
While most non-bank business lenders are brokers or lenders that sell their contracts, we are a direct lender. This means our customers and vendors deal with our decision makers, not middlemen. And this allows commonsense underwriting, better terms and more flexibility (such as allowing borrowers to prepay without penalty and restructure and add to loans as conditions change).
We Are Small Business
We understand small business. Advantage+ is a small business. Our managers own the company and enjoy helping small businesses. And we’ve been at it since 1992, lending over one-half billion dollars to over 20,000 borrowers. We take time to fit loan underwriting and structure to individual customers. We like what we do. And customers like the way we do it.
“I like how everything was handled and dealt with. Everyone I spoke to was very friendly and professional. One think I would change is the $2,000 that is held, but I understand why.”
“Very easy to work with and they get things done quickly.”
“Your staff was extremely helpful and professional.”
“Highly recommended!”
“Process with Advantage was great because of the quick service; every time we spoke with someone, there was great customer service.”
“Both representatives—Hannah Foley and Brenda Mosehart— were very professional!”
“I have already recommended a person. I couldn’t stop telling him how good my experience was.”
“Super impressed!”
“Very happy customer!”
“Very professional and friendly; handled our loan top-notch without problems.”
“Everyone was super nice and helpful. I also appreciated all the follow-up calls to be sure I was happy with my transaction.”
“Very professional and helpful employees.”
“Awesome!”
“Very smooth process.”
“Everyone was helpful, from start to finish. Made for a very easy process! Thanks again.”
“Quick approval and very friendly staff.”
“Thank you—friendly service and excellent product.”
“Thanks for financing our 2015 Freightliner truck. We’ll tell our friends!”
“Very satisfied with everything. Simple and easy, the way it should be. Thank you.”
“Prompt service and courteous staff.”
“your team handled the whole transaction with efficiency and professionalism. Great Job!”
“Absolutely everyone I talked to was extremely helpful, nice, and polite.”
“Everything went fantastically. I would recommend you to anyone who needs help with acquiring equipment. Thanks.”
“Good communication throughout the process.”
“Handled in a very timely manner”
“You folks are terrific! Thank you.”
“Thank you so much!”
“Definitely would look at using Advantage+ for another project.”
“I was very happy with the expedient process.”
“Great, quick, service!”
“Entire process was very streamlined and communication was great!”
“Very easy to work with.”
“Very hopeful to continue a business relationship with Advantage+. Very easy to work with. Thanks.”
“Reps were thorough and responded promptly when necessary.”
“Jim Oberholtzer and Hannah Foley were fantastic. Hannah was of great help walking me through the paperwork. The Advantage team was great.”
“Everyone I communicated with was friendly, helpful, professional, AND enthusiastic. Can’t ask for more than that!”
“We were very pleased with the service and commitment to call us during and even after business hours to see if our purchase went well.”
“I received phone calls from very nice people, making sure I was happy. That shows they care.”
“Everyone I dealt with was extremely nice and helpful. You be on my call list for future financing.”
“Very good service throughout. Good staff and good process. Quite pleased. Thank you!”
“We were very happy with the service we received from your company. We recommended your company to a friend and he also got financed. Thank you!”
“Your team was great!”
“Thanks for all the help with my financing.”
“Excellent response and guided help.”
“I am very happy with your service. When I had problems with the application, you helped me work through it. That says a lot. Your staff is very good at what they do!”
“Very pleasant experience.”
“Advantage was very easy to do business with; everyone was friendly and professional.”
“All was handled quickly and with no issues.”
“Everything went very smoothly and I was always able to get my phone calls quickly returned.”