IMG_1121_ finalBrookfield, Wis. — Jim Oberholtzer has been promoted from credit manager to vice president of credit administration at Advantage+, a 25-year-old, nationwide direct lender based in suburban Milwaukee, company officials confirmed.

“Jim has elevated our credit qualification processes and streamlined our reporting tools,” Advantage+ President Mike Elton said. “His leadership in the construction of our new internal systems has been invaluable to us in recent months. We are fortunate to have Jim on our team and unanimously agree that he is befitting this new position.”

Oberholtzer has a bachelor of arts degree in behavioral science from Concordia University, Nebraska. He participated in a Master’s of Divinity program at Concordia Seminary and earned a master’s of business administration degree from Marquette University this May.

In 2004, Oberholtzer began his career in collections and recovery at M&I Bank, which is now part of BMO Harris Bank. He then became an account manager at Everbrite Signs, where he oversaw the installation and maintenance of signage for a handful of restaurant chains. Before starting at Advantage+, Oberholtzer helped start and run Generations at 5 Points — a local area restaurant — as the front house manager. Fall of 2013 brought him to Advantage+.

Oberholtzer began his tenure at Advantage+ in the sales support department. After a year and a half, he moved into inside sales and soon became the credit manager. As credit manager, Oberholtzer oversaw several departments, including repeat sales and customer service. His promotion to vice president of credit administration was made official on May 18, 2017.


About Advantage+

Advantage+ is a nationwide direct lender offering equipment and working capital loans of $2,000 to $200,000 to small and midsize companies. The company also provides custom customer finance programs for manufacturers, distributors and dealers. The company makes more than one-third of its new loans to existing or previous customers.

Since Advantage+ was founded in 1992, the company has lent over $500 million to more than 20,000 businesses. Its managers and a few outside investors own the company. Advantage+ augments its growing capital base with loans from its partner banks, which support small business and free-market capitalism.

For more information about Advantage+ loan programs, contact:
Keith Elton at,
Matthew Brunner at or
Mike Elton at

Media Contact:
Ariel Roche,